In The Beginning, A Sourdough Loaf

A few days ago I was pleasantly surprised when someone tweeted to tell me how much they liked my “Past Their Best” series of food photographs and then I remembered that I hadn’t even posted the sourdough loaf that triggered the idea for the project!

I’d needed some bread for some photographs so popped around to the supermarket. I decided on a sourdough loaf and I have to admit I choose it purely for its looks, it was that perfect crusty ridge, I just couldn’t resist.

Sourdough Loaf, Commercial Food Photography

But when I got home I realised that despite its good looks it was actually a day out of date! Not that it mattered to me, I only wanted to photograph it and I’m sure if it hadn’t got covered in fluff and bits from my hessian background it also would have made delicious toast.

Sourdough Loaf, Commercial Food Photography

Sourdough Loaf, Commercial Food Photography

Then I got to thinking about how much fresh produce we see for sale at marked down prices when in reality it still has plenty time left to be eaten.

And so the idea for “Past Their Best” was formed, an ongoing project to celebrate the sad and sorry looking produce consigned to a supermarket corner because it’s sell by date has arrived. But still rather beautiful and generally edible for a few more days.

Sourdough Loaf, Commercial Food Photography

Sourdough Loaf, Commercial Food Photography

Sourdough Loaf, Commercial Food Photography

If you want to see the rest of the project (so far) you can select the “Past Their Best” category and view all the posts – you’ll find the category selector either in the sidebar or down at the bottom depending on whether you are viewing on a desktop or mobile.

PS Have you signed up for Beyond Snapshots yet? It’s a completely FREE online photography course – what are you waiting for !!

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